A while back I took some product photos for Go Be Happy bars for for my dear friend Wendi. Since then, the bars have been rebranded, repackaged and now have a new life as Hoola. She needed updated photos for the website and some that she could use on her social media. I gladly pulled out the dates from the cupboard and took up the challenge. These bars are DELICIOUS! They’re all practically gone now because everyone in my house has been eating them up. You can buy your own here. Here are my favorites from the shoot.
I’ve been waiting what feels like forever to share this project with you. I had the pleasure of working with Laura and Hannah (or Ham as we know her) over the past few months to bring their vision to life and I couldn’t have asked for more kind, trusting, engaged, and inspiring girls to work with. They’re two sisters who are out to revolutionize the wellness industry through their new community Sisterhood Strong.
Sisterhood Strong is a wellness community like you’ve never seen. They’re out to make all women, and I do mean all women, feel empowered, encouraged, and loved both inside and out. They’re combining science and soul to help you live bold and be free. They’re using their experience and education to help women break free from body hate, social insecurities, and food obsession.
I was able to engage many of my skill sets for this project including: branding, copywriting, editing, graphic design, web design, formatting, email marketing, blogging, and consulting. They came to me with a logo, brand colors, and the heart behind their idea, but the rest was up to me to figure out. Although they came with the basics in branding, no true brand identity had been established. We looked at tons of other websites for things they liked and didn’t like. We spent time talking through style, mood, and user experience.
We successfully used several Pinterest boards (including a fashion one) to give insight into their style along with a series of questions that would steer me in the right direction. They really engaged in this process which made landing on a brand they loved all that much easier.
We landed on bohemian and classic with a nod towards geometrical; natural, but not too hippy. Modern, but not overly young. We were really intentional about the brand representing all kinds of women. We didn’t want anyone to feel excluded based on age, race, body type or any other identifying factor. We wanted women to really connect with the content.
I’m so very proud of this project as well as the amount of time, intentionality, and heart that went into making it come to life. I hope that you’ll check out the site and send Laura and Ham some love. You can connect with them here:
You can check out more of my freelance work on my portfolio page and feel free to email me at [email protected] if you’re interested in working with me.
Angela’s Massage and Bodywork: Branding and Website
I feel so lucky in this phase of life. I have the freedom to take on freelance projects as I see fit and don’t feel any pressure to take on ones that don’t inspire me or don’t offer me any reasonable compensation. I’m free to offer up services for reasonable rates, trade, or pro bono if I’m passionate about the organization. It was something that I deeply struggled with while I was considering diving into working for myself full time. I feel like I made the right choice for me more and more each day.
I’ve known Angela for years and have been lucky enough to get tons of great massages from her. When we reconnected I learned that she recently went into business for herself and was struggling to reclaim clients after her employer closed up shop. We talked through her branding and marketing needs and dove right in.
It was really important to me that Angela stand out among the crowd. I’ve been able to experience her handy work (see what I did there?) and I wanted to be sure that she was well represented. There are certain industries that tend to use the same sort of imagery over and over. Massage and spas tend to be that way with an over emphasis on lime green and stacked hot rock stones. They always tend to be overly literal as
well. If there isn’t a hand or a stone, or a leaf, then how on earth will people know it’s a massage therapist brand?
Well… in an effort to combat all of this, I dove in to who Angela is and focused on her. We talked about things like her favorite colors and how she wanted people to feel when they came to her website or interacted with her brand. We created mood boards and communicated often. I’m so proud of where we landed.
When creating her logo, I wanted it to be special and she responded positively to geometric designs, so I created a shape that, in a very subtle way, included the initials of her company. Can you spot the ‘A’ in maroon, the ‘M’ in orange, and the ‘B’ in teal? I’m so happy with how this turned out and it gave us the right tone to move forward with her other pieces.
Here’s her brand/mood board:
She needed a website and bad. She was just using her company Facebook page and it didn’t have the ability for her to have clients book appointments. This site was such a challenge for me, but I couldn’t be more proud of how it turned out. It has elements like video, a single scroll home page, and an online booking widget. I love how the elements don’t scream massage, but rather help you identify a mood and a tone. It’s beautiful and relaxing.
In her print pieces, I wanted to be able to carry the same mood as her website, so I used some watercolor effects, which has a natural feel to it like wind, water, or sand. Here’s her new business cards:
If you’re in the Phoenix, Mesa, Chandler area, do yourself a favor and visit Angela for a little massage and bodywork. You won’t regret it. Promise.